Who Is the Franchisee in Such Models?

A franchisee is a person or company to whom the franchisor has licensed corporation under the franchisor’s brand, trade name, trademark, and business model. As a franchisee, you are responsible for the daily management of your business according to your franchisor’s brand standards.

What is the role of a franchisee?

• Financial responsibility

The franchise’s first responsibility is to support the company or business financially. As a business owner, the franchisee signed a license agreement with the franchisor and obtained the right to conduct business using the franchisors brand name or trademark. You must come up with the initial franchise fees. Some additional money might also be required to buy equipment and make other relevant arrangements.

• Commitment

They are expected to be involved, especially in its early days. Yes, system is franchised and it has a standardized procedure. But you must put in efforts to learn the ropes of the business. Evaluate a franchise opportunity and do not rush into an investment without getting professional advice. You must make sure the system is right for you.

• Protect the brand

Protecting the reputation and the brand name is essential. It can be done by ensuring that the franchise guidelines are never broken. Following the operating standards of the system is essential. The franchisee is expected to build a robust base of regular customers. The standard of services must be among the best.

• Good communication with the franchisor

The relationship between the franchisor and the franchisee should be like a teacher and student relationship. You should be absolutely sure that you have proper understanding of the way the system will function. It is in the franchisor’s interest to share the operation of the franchise system.

• Be ready to adapt

By operating the business, you will probably have to manage all the daily operations of the company while being able to handle the staff and develop the business.